MH
Senior Solution Design Engineer — Automated Integrated Intralogistics

Design the right automation system before the Capex is committed.

Intralogistics planning and system design — WMS, WCS, AS/RS, AMR, sorting, OT/SCADA — from qualification to contract signing.

Everything is Logistics

Focus Capabilities Skills
  • Solution Design
    • Focus
      • Planning & design
      • System design
      • De-risk before build
    • Capabilities
      • Qualification
      • Data analysis
      • System layouts
      • Budgeting
      • Tender prep
      • Commissioning & SAT
    • Systems
      • WMS
      • WCS
      • AS/RS
      • AMR / AGV
      • OT / SCADA
    • Disciplines
      • Automated storage
      • Pallet handling
      • Case/piece picking
      • Dark warehousing

Drag any node — a map of how I work, from the core idea outward.

Focus
System design & pre-delivery planning
Disciplines
Automated storage · pallet handling · case/piece picking · dark warehousing
Span
Master planning → detail planning → tender

Planning, design and delivery of intralogistics automation.

The decisive work happens in the planning phase: understanding how your operation actually runs, then designing the automation concept that fits it. Integration between WMS, WCS, OT and material handling is only sound when it reflects your facility's real constraints and goals — not the other way around. That early understanding is what de-risks the whole project.

My method is deliberate: qualify the opportunity on a BID/GO/NO-GO basis before design begins; capture requirements through a structured technical questionnaire; design the system to a clear specification; build a defensible budget and assign responsibilities with a RACI matrix; then carry risk and contracts through to Site Acceptance Testing. Each phase produces a decision and a document — nothing moves forward on assumptions.

I also build the tools I use — a pre-sales and delivery suite for qualification, scoping, budgeting and risk, and an AI organization that runs the analysis behind them. It keeps the method repeatable and every project consistently documented.

Michael Holicki — full profile
Features an AI avatar (HeyGen)

15+ years in automated intralogistics — concept to contract.

Senior solution engineer across the full lifecycle of intralogistics automation — qualification, system design, calculation, customer presentation and contract negotiation on major capital projects. Hands-on delivery across Germany, Southeast Asia and the Nordics, in pallet and light-goods automation for retail, pharma, e-commerce, manufacturing and food & beverage. Now bringing AI-supported data analysis into solution design.

  1. 2022 — present

    Senior Solution Design Engineer

    A Nordic supply-chain solutions provider · Scandinavia & Germany

    Leads solution design and customer presentation for automated logistics facilities; introduced AI-supported data analysis into the design workflow.

  2. 2019 — 2022

    Senior Application Engineer

    A global intralogistics integrator (Nordic hub) · Sweden, Finland, Denmark

    Owned solution development — planning, design, calculation and analysis — and led customer presentations and commercial negotiations through to contract signing.

  3. 2012 — 2019

    Sales Manager & Project Engineer

    A global intralogistics integrator (Southeast Asia) · eight SE-Asian markets

    Drove sales and solution engineering across the region — full cycle from concept and calculation to negotiation and handover.

  4. 2010 — 2012

    Project Engineer

    A global intralogistics integrator · Germany

    Planned, designed and calculated automated logistics facilities; supported customer presentations and technical coordination.

  5. 2007 — 2010

    Logistics System Planner

    A German materials-handling specialist · Germany

    Planned and designed logistics systems; supported customer presentations and early system concepts.

Planning and design is where the project is won or lost.

A two-phase approach — master planning to define the system, then detail planning to specify and tender it. Each decision gate produces a document; no assumptions carry into build.

Influence vs. commitment
PLANNING WINDOW LOW → HIGH System planning Detail planning Implementation PROJECT PHASE →
Ability to influence cost Committed investment

The ability to influence lifetime operating cost is highest during planning and drops sharply once build starts — while committed investment rises and becomes fixed. Planning is the window where the cost is decided but not yet spent.

Phase 1

Master / System Planning

Verify the opportunity and design the automation concept against your real constraints.

01

Briefing

Capture the facility task, constraints and data requirements.

02

Data analysis

Record current and future volumes, material flows and throughput.

03

System layouts

Develop storage, picking and material-flow concepts; design variants.

04

Budget calculation

Build investment, headcount and operating cost for each variant.

05

Recommendation

Present the data, trade-offs and a recommended system concept.

Phase 2

Detail Planning

Specify the system, lock down the budget, and issue fixed-price tenders.

01

IT & process organisation

Define WMS, WCS, host interfaces and user workflows.

02

Detailed layout

Final floor plan, workstations, buffer zones and equipment footprints.

03

Workstation design

Ergonomic, efficient picking, packing and control points.

04

Investment calculation

Firm up the investment, staffing and operating figures.

05

Tender preparation

Write specifications and issue tenders; lock fixed-price proposals.

What I've built.

The same tools I use to qualify, scope and deliver projects — not slideware — built and run by the AI organization behind the method.

Live application

MH Tools

A pre-sales and delivery suite for intralogistics projects: lead qualification, technical questionnaire, RACI, budget quotation, risk, milestones and contracts — in one place. Try it read-only as a guest, or log in if you have an account.

Read-only guest demo, no sign-up. On the login screen choose "Preview the demo" — message me for the access password.

The workshop behind the tools

My AI organization

A coordinated team of AI agents that runs the analysis, drafting and review behind my work — qualification, proposals, project evaluation. Built on Claude and orchestrated for capital-project complexity. Not a separate offering — the engine room.

In motion.

Short walkthroughs and explainers, recorded as AI-avatar videos.

MH Tools — lead to contract lifecycle

Product walkthrough
Features an AI avatar (HeyGen)

Inside my AI organization

How I work
Features an AI avatar (HeyGen)

Logistics design guide — data analysis foundations

Course
Features an AI avatar (HeyGen)

The integrator's role in greenfield automation

Perspective
Features an AI avatar (HeyGen)

Let's connect.

Whether you're building a team, scoping a new automation system, or weighing a complex integration — send a short note and I'll reply directly.

Or connect on LinkedIn.

I use your name, email and message only to respond to your enquiry. I store it for up to 30 days, then delete it. I never share it. You can ask for a copy or deletion at any time. Controller: Michael Holicki.